IXC Introducing Innovation in the Retail Sector

Sophisticated digital technology and creative innovations continue to rewrite the path for traditional Retailers, causing significant effect on the industry. Such is the necessity for Retailers to introduce change to many of their increasingly out-dated ways of working and adapt to the growing innovation-minded customer demand.

Our Innovation Specialists at IXC have an extensive knowledge base of the broad Retail sector, combined with expertise in highlighting unique challenges and opportunities that arise within the industry environment. Based in the thriving retail hub of Birmingham, we enhance innovation endeavours, by providing focussed exposure to new technology and expert-led innovative practices, tailored to suit unique organisational ambitions.

Innovation in retail is now providing enormous possibilities, as technology continues to evolve. Stroll the streets of New York from the comfort of your sofa or test out a brand new car without even getting it onto the road. Technology now makes these exciting activities possible, continually pushing customer expectations and future developments. See some of the key innovation trends that have emerged in recent years:

  • Payment (digital wallets, mobile payments, tweetpay, wearable, scan & go, prepay app)
  • Voice operated shopping apps
  • Facial recognition
  • Digital Signage
  • Augmented Reality (Packaging, Trying on clothing in fitting rooms, virtual space designs)
  • Wearable technology
  • Drones
  • Loyalty programmes

One of the main factors for introducing innovation in the retail sector is to make the overall shopping experience an enjoyable one – whether this happens by speeding up payment, decreasing queues, providing a more relaxed retail environment or introducing a new way to shop. Innovation can create a unique retail experience that engages the customer in an unforgettable way.

For further details about how our Retail Innovation services can assist your business, please contact us today on: 0121 250 5717 or email: connect@ixc-uk.com.